Avoid These 5 Facebook Marketing No-Nos for Contractors

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As of December 2012, Facebook reported having more than 618 million active users on a daily bases. With that kind of traffic, it’s apparent you should be exploring ways to engage potential customers on Facebook. Too many companies merely throw up a Facebook Page, randomly post to it until they get distracted by other business priorities, and leave it to gather dust for months at a time.

There’s a lot of advice out in the wild west of the internet about what you SHOULD be doing with your Facebook page. But all businesses are different and they all require different techniques and methods to see their Facebook marketing become a successful lead generation source.

We’ve distilled all the best advice out there down to five core things NOT to do so you can ramp up or amp up your Facebook marketing strategy and figure out the fluff as you go along.

1.Don’t Just Set It and Forget It

First and foremost, decide if a Facebook Page is something your business really needs. If the answer is yes, make a plan and stick to a consistent posting schedule. Write several posts, find links to share, and draft up some special offers ahead of time. That will equip you to keep your page fresh with new ideas even when business gets busy and you’re short on time.

2.Don’t Get Lost in the Shuffle

Text-only posts get lost in the mix of the daily Facebook newsfeed frenzy. Share videos that lend insight into the value you provide to your customers. Photos of your team or happy clients can go a long way to create personal connections to your brand. Promotions and coupon codes make great sharable content that fans are likely to share with their friends and family.

3.Don’t Leave Out the Details

When you upload photos to your Facebook Page, remember to add a little blurb describing the photo to give the image some context and include a link to a relevant page on your blog or website. If you explain why the image you’re sharing is significant to the reader and prompt them to click over to your website, you’re pushing prospective clients one step closer to picking up the phone and calling you for a solution to their problem.

4.Don’t Avoid the Ask

Curious how to get your followers and fans to comment, share, or “like” your post? You just need to ask. With all the noise in a Facebook newsfeed, simply posting a piece of information to your Page isn’t enough to get people to engage with your content. Ask a question they can answer in the comments or request they share your post with someone who might find it useful. You’ll see a lot more of your fans responding to your posts when your call to action is clear and simple.

5.Don’t Drop the Conversation

If someone calls your business, you answer the phone and you answer their questions. The same goes for email inquiries. And it should be the same with Facebook. If a customer posts a question or rave review on your Facebook Page, respond to them as soon as possible. If it’s something you’d prefer to address offline, respond on the Page and let them know you’ll be calling them directly to answer their question. Because of the public nature of Facebook, your response demonstrates that you’re attentive to your customers and care about their comments.

Having an inexpensive, highly-accessible platform to further engage and connect with your customers could be just the marketing boost you’ve been looking for.